Kroger Community Rewards


Do you have a Kroger Plus card?

Link your Kroger's Plus Shopper's Card to the Leadership Metro Richmond Kroger Community Rewards account.  A percentage (5%) of everything supporters spend at Kroger will go to LMR each quarter.  Your spending information is 100% confidential and Kroger does not share this information with any organization which it funds.

Register online at

  • Under "My Account" use your email address/password to proceed to the next step.
  • Click on "Edit Kroger Community Rewards" and input your Kroger Plus card number.
  • Enter NPO #HY633, select Leadership Metro Richmond from list and click confirm.
  • You will see Leadership Metro Richmond on the right side of your information page to verify that you are enrolled correctly.

*Enrolling in this program DOES NOT affect your fuel points earnings.

Kroger Plus cards are available at the customer service desk at any Kroger.

Do you use your phone number at the register?

Call 800-576-4377, and select option 4 to get your Kroger Plus card number.

NOTE -- Kroger requires that you re-register your card with your chosen organization every year.